Wordmark Design for Re-Issue Brand Campaign
PROBLEM
• Create a lockup that captures the heritage mood and feel for Eddie Buaer's Re-Issue Collection
SOLUTION
• Find inspiration and create moodboard
• Brainstorm and sketch
• Review concepts, whittle solutions down and refine
• Brainstorm and sketch
• Review concepts, whittle solutions down and refine
Timeline 2 weeks
Category Wordmark Design, Brand Campaign
Tools Adobe Illustrator
______________________________________________________________
Earth Month Campaign Creative
with Eddie Bauer & American Forests
with Eddie Bauer & American Forests
PROBLEM
• In partnership with American Forests design a campaign for Earth Month
SOLUTION
• Find inspiration and create moodboard
• Brainstorm and sketch out initial thoughts and potential solutions
• Review concepts with creative director, focus on a couple solutions
• Refine two concepts in Illustrator and Photoshop
• Present final two solutions to stakeholders
• Brainstorm and sketch out initial thoughts and potential solutions
• Review concepts with creative director, focus on a couple solutions
• Refine two concepts in Illustrator and Photoshop
• Present final two solutions to stakeholders
Timeline 2 weeks
Category Creative Campaign, Illustration
Tools Adobe Illustrator, Photoshop
Earth Month Creative AdLob
______________________________________________________________
Thumbnail Navigation
for Eddie Bauer's Category Pages
for Eddie Bauer's Category Pages
PROBLEM
• Design thumbnails that allow customers to easily navigate Category Page
SOLUTION
• Work with UX designer to identify best practices & OSM team to establish scope of project and categories needed to be highlighted.
• Audit competitors to identify common user patterns and brainstorm solutions
• Design template in Photoshop with mobile-first in mind
• Review with UX designer, OSMs and Creative Director before building in content management system
• Audit competitors to identify common user patterns and brainstorm solutions
• Design template in Photoshop with mobile-first in mind
• Review with UX designer, OSMs and Creative Director before building in content management system
Timeline 2 weeks
Category UI Design
Tools Photoshop, Bloomreach CMS
