How might I grab and hold the attention of Eddie Bauer's email subscribers, encourage click-through, drive sales, while making an aesthetic contribution to an inbox?
PROBLEM
Compel subscribers to open emails and click through in the hope of making a purchase or engage with content while maintaining brand and campaign standards.
SOLUTION
• Work closely with the email strategy team, copywriters, leadership and other designers
• Present a variety of design directions and iterate based on internal and stakeholder feedback
Category Digital Design, Animation, CRM
Tools Photoshop, After Effects
Emails are one of the largest sources of revenue at Eddie Bauer and we deliver a lot of them to runners in-boxes on a weekly basis. I personally find them to be a tremendous amount of fun and find the challenge of creating something new and engaging while working within the constraints of the brand, campaign. Emails are kind of like poster design. It's an opportunity for me to design something that grabs and hold the attention and encourages subscribers to click through.
