PROBLEM
How might I drive email engagement and conversions and on-brand creative that motivates subscribers to interact with the content and shop at EddieBauer.com
SOLUTION
• Work closely with the email strategy team, copywriters, leadership and other designers
• Present a variety of design directions and iterate based on internal and stakeholder feedback
• Iterate and make updates to design based on weekly metrics
Category Digital Design, Animation, CRM
Tools Photoshop, After Effects
Email is one of the largest drivers of revenue at Eddie Bauer, with campaigns reaching subscribers’ in-boxes multiple times each week. Each email must deliver clear value quickly while balancing visual engagement, hierarchy, and messaging within established brand and campaign constraints. Emails demand immediate clarity and impact, guiding subscribers’ attention and interactions in a way that encourages meaningful click-through and exploration.
